The Allure of Diamonds
Nothing captures the meaning of a special relationship between two people like diamonds.
Nothing is as alluring, beautiful and unique.
The strength and durability of diamonds have made diamonds an enduring symbol of love and commitment.
Diamonds are rare...
Pyramid Studios has the expertise to show you what makes one diamond different from the next. Like fingerprints and snowflakes, each diamond is unique, marked by its own personal journey from deep within the earth.
No other stone is like a diamond - the hardest known substance on scratch, so durable it can only be scratched or polished by other diamonds.
Grading defines rarity...
The 4C's - carat, clarity, color and cut - are guidelines to understand the physical characteristics of every diamond.
Carat : the size of a diamond, measured in carat weight. While larger diamonds are rare and desirable, two stones of equal caratage can have very different values, depending on other qualities. Small differences in weight can have a dramatic affect on the price. Larger size enhances all other diamond characteristics.
Clarity: the amount, size, color, type and location of blemishes found on the surface of a polished diamond and inclusions found inside the diamond. The more closely a diamond approaches flawlessness, the greater its clarity and the rarer, more brilliant and valuable it will be.
Color: the degree to which a diamond approaches colorlessness. Only the rarest diamonds can be classified under the colorless grades; most are near-colorless or faintly-tinted. By stressing that differences in tone and tint are very subtle, you can help a customer select the color that is most appealing to them.
Cut: the one human element of the 4C's, reflecting the art of unleashing maximum fire and brilliance. Diamonds cut too deep or too shallow lose light that spills through the sides or bottom, making them less brilliant and less valuable.
While each of the 4C's identifies a specific area of rarity, it is their synergy that determines a diamond's worth. Pyramid can explain these synergies and how each diamond has a unique set of quality factors. You can then decide which factors are most important to you For instance, you may be willing to sacrifice color for size, or you may prefer the sparkle and fire of a well-cut smaller diamond with superior clarity.
